You’ll make the smartest choice when you see the most accurate rating for each company. To do this right, the total rating score for each company must be calculated based on all the ratings available. All means visiting 10–20 different review sites. We say All is Better Than Some because even if you visit the two or three sources that collect the most reviews, you still seeing fewer than a quarter of a company’s ratings and wind up with a possibly misleading rating score.
These review sources vary greatly based on the category of company you’re looking for and where you live. Some review sources specialize in collecting customer ratings for specific types of companies, like contractors or doctors or auto shops. Others attract customers from specific demographics or personality types, like young and hip or suburban families. Combining all customer ratings from all sources gives you the whole picture, so you get a truly accurate score.
The source’s methodology used for customer rating collection and presentation are key. Low-trust sources are easy to game and often littered with fake or cherry-picked ratings. Some sources seem to be set up explicitly to allow companies to suppress bad reviews. We weight each source by trustworthiness, downweighting or eliminating weak and nefarious sources.
ONE AllRatings makes you smarter by giving you a super-composite rating optimized for accuracy and recency.
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